The work being done was ever-changing as I explored systems design utilizing design thinking to craft authentic brand systems and strategies that allowed small and growing companies to tell their own stories.

Reliant on a core group of freelancers, I focused on being able to keep prices for clients fair while allowing the team to excel at what they were both good at and passionate about, all while delivering top-notch results.

Marketing and outreach was focused on inclusivity, collaboration and education. This was done by leading community workshops on design thinking, prototyping, brand development and more.

After two years of growth & exploration, SL Creative was dissolved. Most clients stayed with members of the freelance community and continued to develop those relationships independently.