Branding Ideation

Human Centered Design MeetUp SLC; Design Sprint

Working with an up and coming truck with local entrepreneur, attendees worked in groups to develop initial ideas and direction for the new soul food truck. Arthur, the owner of the truck, made fried chicken so attendees could have a taste of what they're creating for.

A handful of great options were presented at the end of the day, with the crowd favorites coming from the kids in the group.

"A Design sprint is a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service or a feature to the market."